Accor to sell 535 hotels

Accor to sell 535 hotels


Accor want to sell 535 hotels but the company want also to create 200 000 new rooms by 2010
Accor want to sell his underperforming hotels or chain .
For example its red roof Inn motel business in the US in an underperforming Accor think about to sell it. But Accor want also to sell his online agency Go Voyages and its Italian catering business Gemeaz cusin.
Accor want to open 200 000 new rooms most of them will be opened though franchise and management agreements. We can think that Accor doesn’t want to have there own hotels but they want more franchises which work with royal tees
In this increase of Accor hotel, the company wants to be focused emerging market as Brazil Russia India and china.
This strategy allow to Accor to be one of the most important hotel chain for Asia.
They want also to re-position the chains Sofitel as really luxury hotels.
Accor is taking a new marketing approach for revitalize its brand.